Do you read online reviews prior to making a purchase? Do online reviews affect your purchase decision? If not, would you ever read online reviews and would you think these reviews are for real?
My name is Dara, a PhD student in HCI Design / City University London. I’m running a short online survey about user trust in online reviews and it’d be great if you can participate. The survey takes about 5 minutes to complete and you can take part via the link below
Thanks & regards,
PhD Candidate in HCI Design
City University London